The Performance Resource Center
Mission Statement Examples: Patagonia
"Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."
Mission Statement Examples: Gusto
Our mission is to create a world where work empowers a better life."
Mission Statement Examples: WeWork
"To create a world where people work to make a life, not just a living."
Mission Statement Examples: Institute of Coaching
"We exist to empower you to make a significant, positive impact on the field of coaching and the world."
Core Value Examples: Starbucks
Starbucks lives their mission through these clear core values.
Core Value Examples: Apple
Tim Cook believes "companies should have values, like people do". Those values are represented well in the company's Inclusion & Diversity policy.
Core Value Examples: Johnson & Johnson
Johnson & Johnson have encompassed their values into a "credo" to guide their decisions. It was written in 1943 by a member of the founding family just before the company became public.
Core Value Examples: InVision
INVISIONapp is a superb example of stating (and displaying) their core values.
Vision Statement Examples: Whole Foods
"Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.
Vision Statement Examples: SpaceX
"The company was founded in 2002 to revolutionize space technology, with the ultimate goal of enabling people to live on other planets."
Vision Statement Examples: Amazon
"Our vision is to be Earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.
Vision Statement Examples: Tesla
"To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles."
Vision Statement Examples: Salesforce
"We’re the #1 CRM platform that’s bringing artificial intelligence to everyone.