The Performance Resource Center
Mission Statement Examples: Starbucks
To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Core Value Examples: Seventh Generation
“We Believe
That you have a right to know that the products you buy are safe for you, your family, and our environment.
That a company's values are as important as the products it makes.
That plant-based products can provide exceptional efficacy.
That products designed from renewable plant-based ingredients are better for the planet than products made from petroleum.
That you have a right to know what's inside the bottle you buy. Always.
That waste, is well... a waste. It's why we use recycled materials to design our packaging, and why we design our packaging to be recycled.”
Mission Statement Examples: Southwest
The Mission of Southwest Airlines
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
Vision Statement Examples: Southwest Airlines
Our Vision: To become the World's Most Loved, Most Flown, and Most Profitable Airline.
Culture is the Behavior You Reward and Punish (by Jocelyn Goldfein)
In this article, Jocelyn Goldfein, discusses how culture is actually the behavior that is rewarded and punished.
Mission Statement Examples: Facebook
"Our mission is to make the world more open and connected."
Mission Statement Examples: Nike
"To bring inspiration and innovation to every athlete* in the world."
*(If you have a body, you are an athlete)
Mission Statement Examples: Google
"To organize the world’s information and make it universally accessible and useful."
Mission Statement Examples: Starbucks
"To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time."