The Performance Resource Center
Mission Statement Examples: LinkedIn
Our mission is to connect the world’s professionals to allow them to be more productive and successful.
Mission Statement Examples: Starbucks
To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Mission Statement Examples: Whole Foods
“Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.”
Mission Statement Examples: IKEA
“Together, we're creating a future of new opportunities.
Trailblazers don't fear change, we embrace it. We harness new technologies to entirely transform our companies, our careers, and hopefully, our world.”
Mission Statement Examples: Seventh Generation
“Our mission to leave the world a better place is at the heart of everything Seventh Generation does…”
Mission Statement Examples: FitBit
"To empower and inspire you to live a healthier, more active life. We design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, whatever they may be."
Mission Statement Examples: Southwest
The Mission of Southwest Airlines
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
Mission Statement Examples: Twitter
"To give everyone the power to create and share ideas and information instantly, without barriers."
Mission Statement Examples: Tesla
"To accelerate the world’s transition to sustainable energy."
Mission Statement Examples: Facebook
"Our mission is to make the world more open and connected."
Mission Statement Examples: The Lego Group
"Inspire and develop the builders of tomorrow."
Mission Statement Examples: Nike
"To bring inspiration and innovation to every athlete* in the world."
*(If you have a body, you are an athlete)
Mission Statement Examples: Google
"To organize the world’s information and make it universally accessible and useful."
Mission Statement Examples: Under Armour
"To make all athletes better through passion, design and the relentless pursuit of innovation."
Mission Statement Examples: Khan Academy
"Our mission is to provide a free, world‑class education for anyone, anywhere."